How HubSpot Used Customer Oriented Metrics to Grow Their Business
HubSpot currently has over 10,000 customers and reported sales of over $80M. They are a fast growing company, but their prospects didn't always look that good.
See how HubSpot uses the customer-centric metrics: long-term-value, customer churn and customer acquisition costs to maintain their growth.
Three key marketing lessons come from HubSpot's solution to this problem.
- With Cloud software, understanding customer experience is essential.
- Separate the interactions within each segment.
- Why an all-out marketing push wouldn't work.
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