How HubSpot Used Customer Oriented Metrics to Grow Their Business

How HubSpot Used Customer Oriented Metrics to Grow Their Business

USe Customer Centric Metrics

HubSpot currently has over 10,000 customers and reported sales of over $80M. They are a fast growing company, but their prospects didn't always look that good.

See how HubSpot uses the customer-centric metrics: long-term-value, customer churn and customer acquisition costs to maintain their growth. 

Three key marketing lessons come from HubSpot's solution to this problem.

  1. With Cloud software, understanding customer experience is essential. 
  2. Separate the interactions within each segment.
  3. Why an all-out marketing push wouldn't work. 

Download our briefing paper by filling out the form on the right.